World Children's Day on 20th November 2020, the State Tourism Department illuminated Blue Lights at Rushikonda Beach in Visakhapatnam.World Children's Day on 20th November 2020, the State Tourism Department illuminated Blue Lights at Rushikonda Beach in Visakhapatnam.

The intents to celebrate World Children's Day at Rushikonda Beach was, since past couple of months, due to COVID -19 pandemic, children's are locked at home and could not able to enjoy recreational activities, to rejuvenate children's ethos and to attract tourists, this ambience has initiated and decorated with Blue Lights. Secondly, Rushikonda Beach has awarded with Blue Flag Certification, it’s an International Recognition. To celebrate this International Honor, the beach has decorated with Blue Lights.

World Children’s Day was first established in 1954 as Universal Children's Day on 20 November. Since then, it is being celebrated each year to promote international togetherness, awareness among children worldwide and improving children's welfare.

This day November 20 is an important day for the welfare of the child rights. The UN General Assembly adopted the Declaration of the Rights of the Child on November 20, 1959 and the Convention on the Rights of the Child on the same day in 1989

Since 1990, World Children's Day also marks the anniversary of the date that the UN General Assembly adopted both the Declaration and the Convention on children's rights.