The following Article was published in "THE SUNDAY STANDARD" by By Vishakha Talreja on 30th Jun 2013
State of Incredible India gets new wings
More than a decade ago, then Kerala Tourism Development Board chairman Amitabh Kant branded the state ‘God’s Own Country’ and spun a winning tourism campaign around the theme, kicking off a trend in state tourism marketing. Today even Chhattisgarh—a state born at the turn of this century—has a focused campaign to promote tourism in the state, while Haryana, never top of the mind as a leisure destination, is hardselling the fact that its highways have a motel every 30 km.
There’s more: Andhra Pradesh has hiked its tourism marketing budget eight-fold, Tamil Nadu is promoting its lesser known gems like Yelagiri, Megamalai and Yercaud. Karnataka wants to attract more tourists from Asian countries, moving beyond the conventional source market and is planning road shows and advertising in those countries. With glossy ad campaigns, catchy taglines, high-profile ad agencies and brand ambassadors, the state tourism boards are trying every trick in the marketing book to woo domestic and foreign travelers.
APTDC is expanding its Tourism Promotion in various ways and encouraging Large Scale Products. Media is covering this latest news all over the Country.
Mumbai, Jun 26 (PTI) : The Andhra Pradesh government has earmarked investment Rs 1,000 crore through public private partnership (PPP) mode to develop and upgrade its tourism infrastructure.
In the coming months, Andhra Pradesh is set to witness investments of over Rs 1,000 crore through PPP mode to upgrade tourism infrastructure in the state, Andhra Pradesh Tourism Development Corporation (APTDC) said in a release issued here.
"We want to showcase to our guests that everything is possible in Andhra Pradesh. Today, the state has much more to offer in terms of unexplored locations. We are sure that the new tourism infrastructure will delight the new-generation visitors.
"We are keen to promote Andhra Pradesh as the most desirable round-the-year tourist destination in the country," Chandana Khan, Special Chief Secretary to the Andhra Pradesh Government (Tourism and Archaeology) and Chairman and Managing Director, APTDC said.
The programme is supported by the Tourism Ministry, which has already sanctioned Rs 221 crore. Besides, the state is also expecting investment to the tune of Rs 58 crore for new projects. The programme involves building coastal corridors along the Vizag-Bheemunipatnam sea front and Vizag-Vizianagaram- Srikakulam Regional circuit with Rs 175 crore investment, and eight new beach properties in Srikakulam, Vizianagaram, East Godavari, West Godavari, Prakasam and Nellore districts.
Press Release in The Hindu BusinessLine
Andhra Pradesh Tourism is seeking to encourage development of tourism infrastructure under public-private partnership mode.
The State Government expects to see investment of about Rs 1,000 crore through various projects to be taken up under the PPP mode. The State Government initiatives in the tourism sector infrastructure are supported by the Ministry of Tourism, Government of India, which has already sanctioned Rs 221 crore.
This apart, the State also expects investment to the tune of Rs 58 crore for new projects. The new projects include coastal corridors along the Vizag-Bheemunipatnam sea front and Vizag-Vizianagaram- Srikakulam Regional circuit with an outlay of Rs 175 crore investment, and eight new beach properties in Srikakulam, Vizianagaram, East Godavari, West Godavari, Prakasam and Nellore districts.
Chandana Khan, Special Chief Secretary to the Andhra Pradesh Government (Tourism & Archaeology), and CMD, Andhra Pradesh Tourism Development Corporation, said,
"Today, the State has much more to offer. We are sure that the new tourism infrastructure will delight the new-generation visitors.
We are keen to promote Andhra Pradesh as the most desirable round-theyear tourist destination in India."
The State Government is focusing on the development of new and unexplored destinations, and seeks to attract tourists from the already popular destinations such as the temple town of Tirupati and Hyderabad.
Besides upgrading infrastructure, the corporation is also promoting awareness about its attractive tourist locations by marketing and promotional activities within the State and at the national level. MARKETING A sum of around Rs 40 crore is likely to be spent on marketing. Dindi, Horsley Hills, Bhavani Island, Suryalanka, Vikarabad, Nagarjunasagar and Bhadrachalam have been chosen as special destinations.
The corporation plans to offer promotional packages that are woven around themes such as culture, art, cuisine, textiles, dance, rural, water sports and more.